Failing Beautiful Studio
The design work of Nacho Guijarro
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VOLOTEA IN MOTION

Exploring Volotea motion language further.


VOLOTEA ANIMATION WORLD

Here below, a few exploration examples of “From the sky” Volotea destinations, to be used in potential animation videos. Mid-size cities and landscapes hint the idea of ‘more remote than usual’ Volotea destinations.

As shown in these examples, Volotea’s graphic volume would be best represented in oblique (cavalier) projection to respect the squared front view of the brand.

 

VOLOTEA CLOUDS

An iconic visual that can be used to transition between scenes, among other things.

 

CREW MEMBERS DESIGN

The squared nature of the Vichy logo can be used as the atomic building block to design all the Volotea Crew members. Here some examples:

 
 
 

CHARACTER MOTION

Based on the brand motion guidelines, all the characters movements would have simplified body movements restricted to 45º increments.


FRIENDLY INFLIGHT VIDEOS

With all these, we can create a friendly visual language to welcome passengers on board and provide them with the necessary information about the flight.

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INFLIGHT VIDEOS PLATFORM

It would be nice if passengers had a simple way to access a simple list of inflight videos from the inside of the plane. This index could host the usual inflight security videos, other Volotea information and promotional videos as well as entertainment for kids.

The technical side of this approach needs to be explored, but as you know the camera of any modern mobile device can access QR codes automatically to trigger such actions.

 
 

ANIMATED GIFS

This flat graphic world can easily be brought to the friendly world of animated GIFs. These can be used for other purposes, such as bringing life to the website.