Failing Beautiful Studio
The design work of Nacho Guijarro
TN_Tanqueray.jpg

TANQUERAY DEEP FLAVORS

Anjellycas, Junitopus, Korigills, Ice-quids, Stamptacles and of course, Limepulps.

DEEP FLAVOR BEINGS

To bring to life the deep flavors of the Tanqueray Gin, we created deep creatures that represent the gin & tonic experience. Fresh lime, cold ice and the unique Tanqueray botanical notes: Juniper, Angelica and Koriander.


GO DEEPER PRINTS

 
 

PLUNGE PRINT

Attempt to visualise the Tanqueray curve of taste in top to bottom layers:
1. A strong gin taste mixed with ice coldness.
2. Lime flavor opens right after.
3. Hints of Koriander hit the palette.
4. In the end, subtle notes of botanicals such as Juniper and Angelica.
5. Lime pushed down as its flavor always remains present.

 
 
 

DEEP FLAVORS MOTION PRINT

Semi static prints for outdoor “walking by” screens.
A very subtle approach, rather than another “screaming at your face” ad.
No mystery = No attraction.

 
 
 

PRELIMINARY VISUAL SKETCHES

Tracing paper and pencil, always. Old School never dies.

 

CONCEPT SETUP

Laughing and pleasantries.
Little sips of this and that.
Life on the surface can be pleasurable.
But those seeking true pleasure come to realise that the deeper you go into something, the more pleasure is to be had. Richness reveals itself to people who go deep, are thorough and go looking for it.
In gin, and in life.

Tanqueray,
Go deeper.

With good old Mr Gregg Clampffer.